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Google Analytics Transition Service
Websites have become a cornerstone of modern businesses. As such, their design should engage visitors and communicate the desired message without difficulty in navigation. In 2005, Google Analytics burst onto the scene as web analytics software to help monitor website performance – but it wasn't until 2012 that things really got interesting when Universal Analytics (UA) was introduced with cross-platform tracking capabilities and custom dimensions/metrics support.
Universal Analytics' success continued until 2022 when Google Analytics 4 officially arrived on the scene, which meant Universal Analytics was no longer going to be supported. Businesses have until July 1st, 2023, to maximize their data using UA before its accessibility is reduced.
Google Analytics 4 has revolutionized the data-gathering and analytics game with a fresh look, feel, and function - from its modern interface to an abundance of new metrics. However, transferring over requires more than pressing play; it's a completely redesigned product that incorporates innovative ways of measuring user interaction.
With its intricate structure and absence of direct import capabilities, transitioning your e-Commerce tracking from Universal Analytics to Google Analytics 4 may require a more knowledgeable approach since many of the tracking features in previous versions have not matched in this new iteration.
Fortunately, Alteria offers a Google Analytics Transition Service geared specifically toward eCommerce Managers and Owners. Our team of experienced specialists will ensure that all e-commerce events are tracked and monitored so that you can assess the performance of different channels and monitor your business's health. Keeping your data safe is our top priority.
Transitioning from Universal Analytics (UA) to Google Analytics 4 is worthwhile because it offers comprehensive insights into online customer behavior and metrics that help predict a customer’s future activity. But with UA going read-only from July 1, 2023, you may have to make that decision sooner than later.
This July, the Google tool Universal Analytics will cease to function. Marketing teams must migrate their data to the updated Google Analytics 4. Before migrating, here’s what you can do to avoid miscategorization in GA4 and tips to ensure your marketing campaign links are properly tagged and tracked.
By now, it’s no secret that tech giants like Google and Amazon are collecting users’ data to gain key insights and tailor their products and services accordingly. Here are several ways using embedded analytics can help small and medium businesses differentiate their own software and hardware products from their competitors.
Switching from Universal Analytics to GA4 won’t be a trouble-free journey that needs extensive planning and team training. The best ways to gear up your marketing team for the shift are to optimize your data layer, update your Google Tag Manager (GTM), and discuss different strategies with your team.
